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The studio

Small. Deliberate. AI-native. Every project we take is chosen. Every system we build is permanent.

We don't scale. We ignite. We are the spark that keeps working long after we've left the room.

A little flame evokes something precise, controlled, and artisanal. It is not a chaotic fire. We are a small, deliberate AI-native studio united by a single obsession: building permanent, intelligent systems that act as the vital energy for your business. Calm confidence. Short sentences. No filler.

Core Tenets

Velocity as a Strategy

Speed isn't rushing; it's the systematic elimination of friction. We skip the bloat and focus engineered precision to get you to market faster.

Radical Ownership

We treat your product as our own. No black-box development, no hidden fees. We build in the open and collaborate relentlessly.

Uncompromising Craft

Excellence is in the micro-interactions, the performance optimization, and the architecture. We obsess over the details so your users don't have to.

ROI over Aesthetics

Beautiful design is expected. But if it doesn't convert, retain, or monetize, it's just decoration. We build systems designed for leverage and profit.

Leadership
Mehdi Abou
Mehdi AbouFounder · LinkedIn ↗

Over the last five years, he has built two successful companies, grown a 20k+ community, and co-founded Ikuzo, a high-end web3 fashion brand. A software engineer with a sharp portfolio of 20+ early-stage investments (AI, Web3, DTC). Known for 20x+ crypto returns, extreme leverage, and climbing Mt. Fuji in a Japanese Kimono.

Yousra Abou
Yousra AbouHead of Product · LinkedIn ↗

Former full-stack developer turned Product Manager. She transforms raw complexity into high-performing digital products through a rigorous framework of Product Vision, Growth Loops, and Automation. Obsessed with achieving rapid results, clarifying roadmaps, and delivering +30% engagement bumps in under six months.

Sam Ettahiri
Sam EttahiriCTO · LinkedIn ↗

Veteran CTO and Lead Developer with 15 years of experience scaling engineering teams from 1 to 30 and managing massive AWS infrastructures. Fluent in Ruby on Rails, JS, and Go, his workflow is supercharged by AI agents and RAG integrations. Blends blistering delivery velocity with pristine code quality to elevate entire teams.

Contact

We keep things lean, clear, and responsive. Drop us a note — we'll reply fast.